Showing 146,211 - 146,220 of 146,314
Purpose – The purpose of this paper is to provide long-run annual series of the value of the consumer bundle and related variables. Design/methodology/approach – Benchmark data are assembled for each of the variables. Interpolative techniques are used to obtain values for missing years....
Persistent link: https://www.econbiz.de/10005081193
Purpose – To analyze the role of price fairness perceptions as a construct underlying individuals' transactions. Design/methodology/approach – The paper formulates and empirically tests the hypothesis that price fairness perceptions endogenously determine consumers' expenditures decisions....
Persistent link: https://www.econbiz.de/10005081350
In this paper, under the assumption that green consumption has (at least partially) a social/psychological dimension, we analyse the effect of a carbon tax when it is imposed on consumers buying dirty products rather than on polluting firms. The amount of the tax paid is determined by the share...
Persistent link: https://www.econbiz.de/10011819022
Many people implicitly sell or give away their data when using online services and participating in loyalty programmes-despite growing concerns about company's use of private data. Our paper studies potential reasons and co-variates that contribute to resolving this apparent paradox, which has...
Persistent link: https://www.econbiz.de/10011852740
This contribution investigates under which conditions consumers can identify a product's country of origin when confronted with conflicting information on the product package. Our study draws on current literature on the country-of-origin effect and on foreign branding, a naming strategy...
Persistent link: https://www.econbiz.de/10011920319
The goal of this paper is to outline the effect of new technologies in marketing on competitive advantage of the … consumer electronics devices in multiple marketing communication channels. Marketing Managers are increasingly starting to … direct company's communication towards modern marketing channels such as mobile and online with traditional channels slowly …
Persistent link: https://www.econbiz.de/10011920453
"measured" data (eg. sales information, marketing information etc.) The key questions for the analysis of commercial transaction …, the influence of marketing and media on product purchases under "real market conditions" and comparison between the test …
Persistent link: https://www.econbiz.de/10011934331
New nonparametric methods that identify and estimate counterfactuals for individuals, when each is characterized by a vector of unobserved characteristics, are developed and applied to estimate systems of individual consumer demand and welfare measures. The unobserved characteristics are allowed...
Persistent link: https://www.econbiz.de/10011941539
VAT rates have changed multiple times and to a relatively great extent in Hungary during the past years. We use the resulting price changes in estimating the price- and income-elasticity of households' expenditures. As a novelty, we introduce an interaction term in estimating the demand system...
Persistent link: https://www.econbiz.de/10011944901
Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing … through the Bass model, thus aiding the managers of company sales and marketing departments. Design/methodology/approach: In … marketing decision makers to obtain more consistent estimations of the PLC phases using the Bass model and the clients assisted …
Persistent link: https://www.econbiz.de/10011946160