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Shooting the economy in the foot : the economic effects of school shootings in America

Greenland, Andrew; Savage, David - In: Defence and peace economics 34 (2023) 2, pp. 129-141

Persistent link: https://www.econbiz.de/10013549862

Exploring consumer constructions of local food : meanings and influences

Banerjee, Rajlakshmi; Quinn, Barry - In: European journal of marketing 56 (2022) 5, pp. 1269-1300

Persistent link: https://www.econbiz.de/10013350960

Pursuing belonging through consumption : refining the belonging process framework

Vargas-Bianchi, Lizardo - In: Qualitative market research : an international journal 25 (2022) 4, pp. 469-491

Persistent link: https://www.econbiz.de/10013380494

Tipping the next customer on the shoulder? : A segmentation study and discussion of targeted marketing to further plant-rich dietary transition

Aschemann-Witzel, Jessica; Mulders, Maartje D. G. H.; … - In: Cleaner and responsible consumption 11 (2023), pp. 1-11

The agricultural sector is responsible for a large share of natural resource use and climate impact. A sustainable food system transition requires amongst others that a majority of consumers begins to eat more plant based. However, so far, only a niche or minority of consumers eats primarily...

Persistent link: https://www.econbiz.de/10014517833

Measuring consumers’ dominant value perceptions to determine their purchase intention of luxury fashion consumption

Liu, Tong (Tripp); Rodriguez, Carolina Quintero; Huang, … - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

development and marketing strategies. This study's results were limited to five luxury values, and further research can draw …

Persistent link: https://www.econbiz.de/10014527497

Hartini, Sri; Mardhiyah, Dien - In: Cogent Business & Management 10 (2023) 3, pp. 1-21

discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The … studying FOMO in the marketing context, it turns out that it gives a response that positively impacts consumption behaviour. …

Persistent link: https://www.econbiz.de/10014527619

Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton - In: Cogent Business & Management 10 (2023) 1, pp. 1-17

The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the …-mail advertising and intention towards the sender in the context of opt-in email marketing. Data were collected in South Africa through … an online survey of 436 opt-in e-mail marketing subscribers. Structural equation modelling (SEM) was employed to measure …

Persistent link: https://www.econbiz.de/10014527821

Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-22

research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …

Persistent link: https://www.econbiz.de/10014527885

Consumer perceptions matter: A case study of an anomaly in English football

Reade, J. James; van Ours, Jan C. - 2024

In 1983 England's fifth-tier football competition introduced a two-points-for-ahome-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...

Persistent link: https://www.econbiz.de/10014547699

Value Co-Creation Processes in Circular Firms : Beyond Organizational Boundaries

Re, Beatrice - 2024

Chapter 1 - Introduction -- Chapter 2 - Theoretical Background -- Chapter 3 - Research Context: Circular Entrepreneurship -- Chapter 4 - Empirical Research. Case studies: Circular Firms -- Chapter 5 - A Framework of Value Co-creation Processes in Circular Firms -- Chapter 6 - Concluding Remarks.

Persistent link: https://www.econbiz.de/10014535155