Technological advances introduce the possibility that, in the future, firms will be able to use big-data analysis to discover and offer consumers their individual reservation price (i.e., the highest price each consumer would be willing to pay, given their preferences and available income). This...

Connected devices, sensors, and mobile apps make the retail sector a relevant testbed for big data tools and applications. We investigate how big data is, and can be used in retail operations. Based on our state-of-the-art literature review, we identify four themes for big data applications in...