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Mehrwertorientierte Gestaltung von Mobile Ticketing

Bauer, Hans H.; Reichardt, Tina; Tränka, Eva - 2006

Persistent link: https://www.econbiz.de/10003287093

Transforming e-business practices and applications : emerging technologies and concepts

Lee, In (contributor) - 2010

Persistent link: https://www.econbiz.de/10003890016

A vicarious innovativeness scale for 3G mobile services : integrating the domain specific innovativeness scale with psychological and rational indicators

Pagani, Margherita - In: Technology analysis & strategic management 19 (2007) 6, pp. 709-728

Persistent link: https://www.econbiz.de/10003605703

Cross-cultural consumer perceptions of advertising via mobile devices : some evidence from Europe and Japan

Haghirian, Parissa; Madlberger, Maria - In: Global mobile commerce : strategies, implementation, …, (pp. 215-232). 2008

Persistent link: https://www.econbiz.de/10003555876

Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten

Broeckelmann, Philipp - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003945331

The third screen : marketing to your customers in a world gone mobile

Martin, Chuck - 2011

Persistent link: https://www.econbiz.de/10009011493

Context management for m-commerce applications : determinants, methodology and the role of marketing

Benou, Poulcheria; Vassilakis, Costas; Vrechopoulos, Adam - In: Information technology and management 13 (2012) 2, pp. 91-111

Persistent link: https://www.econbiz.de/10009551704

Balancing privacy concerns in the adoption of location-based services : an empirical analysis

Gupta, Sumeet; Xu, Heng; Zhang, Xialong - In: International journal of electronic business 9 (2011) 1/2, pp. 118-137

Persistent link: https://www.econbiz.de/10009260817

A study of the adoption of m-commerce services among mobile phone users in Malaysia

Islam, Md. Aminul; Chow, Jason Lee Wai; Leong, Lim Cheng - In: Global journal of business management : GJBM 4 (2010) 2, pp. 8-20

Persistent link: https://www.econbiz.de/10009262100

Mobile banking as business strategy: impact of mobile technologies on customer behaviour and its implications for banks

Tiwari, Rajnish (contributor); Buse, Stephan (contributor); … - 2006 - [Elektronische Ressource]

Mobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today's world. The need/wish for...

Persistent link: https://www.econbiz.de/10009426975