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Ethical consumption and consumers’ decision making : the role of moral intuition

Zollo, Lamberto; Yoon, Sukki; Rialti, Riccardo; … - In: Management Decision 56 (2018) 3, pp. 692-710

Purpose: The purpose of this paper is to explore the understudied antecedents of moral reasoning and cognitive processes that ultimately shape the ethical consumption. The theory of planned behavior (TPB) and the socio-intuitionist model are integrated. Holistic, inferential, and affective...

Persistent link: https://www.econbiz.de/10012078005

Branded entertainment : Gender differences in reactions to star ratings

Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; … - In: Journal of Consumer Behaviour 18 (2019) 2, pp. 166-176

Persistent link: https://www.econbiz.de/10012081487

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & Marketing (2021)

Persistent link: https://www.econbiz.de/10012633184

When "what might have been" leads to what isn't best : dysfunctional counterfactual thinking in consumer affect and cognition

Yoon, Sukki; Vargas, Patrick T. - In: Applying social cognition to consumer-focused strategy …, (pp. 331-352). 2005

Persistent link: https://www.econbiz.de/10003113351

"Fish out of water": understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective

Viswanathan, Madhu; Torelli, Carlos; Yoon, Sukki; … - In: The journal of consumer marketing 27 (2010) 6, pp. 524-534

Persistent link: https://www.econbiz.de/10008705090

Advertising Creativity in Korea

Kim, Byoung; Han, Sangpil; Yoon, Sukki - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 93-109

Persistent link: https://www.econbiz.de/10008428584

Advertising Creativity in Korea

Kim, Byoung; Han, Sangpil; Yoon, Sukki - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 93-109

Persistent link: https://www.econbiz.de/10009976432

When Intrusive Can Be Likable

Yoon, Sukki; Choi, Yung; Song, Sujin - In: International journal of advertising : the quarterly … 40 (2011) 2, pp. 63-77

Persistent link: https://www.econbiz.de/10009976470

Uncovering hidden profiles: advocacy in team decision making

Waddell, Brian D.; Roberto, Michael A.; Yoon, Sukki - In: Management decision : MD 51 (2013) 2, pp. 321-340

Persistent link: https://www.econbiz.de/10010087064

Online game characters' influence on brand trust: Self-disclosure, group membership, and product type

Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P. - In: Journal of business research : JBR 66 (2013) 8, pp. 996-1003

Persistent link: https://www.econbiz.de/10010119574