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The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
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Stay away from me
Baek, Tae Hyun; Morimoto, Mariko - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10009536712
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Exploring the consequences of brand credibility in services
Baek, Tae Hyun; King, Karen Whitehill - In: The journal of services marketing 25 (2011) 4, pp. 260-272
Persistent link: https://www.econbiz.de/10009272293
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Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin; Choi, Dongwon; Baek, Tae Hyun; Oh, Sang Do; … - In: International journal of advertising : the review of … 39 (2020) 4, pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
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Assessing the financial value of digital advertising : an event study approach
Yoo, Chan Yun; Baek, Tae Hyun - In: Digital advertising : theory and research, (pp. 222-242). 2017
Persistent link: https://www.econbiz.de/10011646115
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I see myself in service and product consumptions : measuring self-transformative consumption vision (SCV) evoked by static and rich media
Yim, Mark Yi-Cheon; Baek, Tae Hyun; Sauer, Paul L. - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 122-139
Persistent link: https://www.econbiz.de/10011949582
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Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun; Yoo, Chan Yun - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
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AI robo-advisor anthropomorphism : the impact of anthropomorphic appeals and regulatory focus on investment behaviors
Baek, Tae Hyun; Kim, Min-Seong - In: Journal of business research : JBR 164 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014304127
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Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao; Kader, Mohammad Shahidul; Kim, Seeun - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
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How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun; Park, Hyejune; Kader, Mohammad Shahidul - In: Journal of fashion marketing and management 27 (2023) 5, pp. 760-783
Persistent link: https://www.econbiz.de/10014430513