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Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...
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Purpose: The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and identify any relationships between price and product quality. Design/methodology/approach: This research is as a...
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Purpose: The purpose of this paper is to explore and examine the relative impact of product and channel attributes on luxury product shopping in the multi-channel environment. Design/methodology/approach: A D-optimal discrete choice conjoint design was used. The data were analysed using a...
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