Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology : a stimulus-organism-response approach
Year of publication: |
2022
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Authors: | Lee, Hanna ; Xu, Yingjiao ; Porterfield, Anne |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1319-1338
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Subject: | adoption | augmented reality | perceived value | personality traits | technology attributes | telepresence | virtual try-on | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion |
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