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Engaging consumers through branded entertainment and convergent media

Martí Parreño, José (contributor); … - 2015

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--

Persistent link: https://www.econbiz.de/10011304608

La influencia de la dependencia del medio en el comercio electrónico B2C : propuesta de un modelo integrador aplicado a la inteción de compra futura en Internet : an integrative mo...

Sanz Blas, Silvia; Ruiz Mafe, Carla; Aldás Manzano, … - In: Cuadernos de economía y dirección de la empresa : CEDE 36 (2008), pp. 45-75

Persistent link: https://www.econbiz.de/10003798123

Antecedents and implications of search engine use as prepurchase information tools

Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 5 (2009) 1, pp. 17-42

Persistent link: https://www.econbiz.de/10003812631

Mobile Internet adoption by Spanish consumers

Ruiz Mafe, Carla; Sanz Blas, Silvia; Broz-Lofiego, Adrian; … - In: Mobile and ubiquitous commerce : advanced E-business methods, (pp. 221-236). 2009

Persistent link: https://www.econbiz.de/10003885233

Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises

Bigné Alcañiz, J. Enrique; Aldás-Manzano, Joaquín; … - In: International journal of electronic business 7 (2009) 6, pp. 599-624

Persistent link: https://www.econbiz.de/10003916885

Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement

Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10008667917

The impact of television dependency on teleshopping adoption

Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Direct marketing : an international journal 2 (2008) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10003934120

Mobile commerce adoption in Spain : the influence of consumer attitudes and ICT usage behaviour

Aldas-Manzano, Joaquin; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Handbook of research in mobile business : technical, …, (pp. 282-292). 2009

Persistent link: https://www.econbiz.de/10003940526

Drivers and barriers to online airline ticket purchasing

Ruiz Mafe, Carla; Sanz Blas, Silvia; Aldas-Manzano, Joaquín - In: Journal of air transport management 15 (2009) 6, pp. 294-298

Persistent link: https://www.econbiz.de/10003989094

Consumer shopping behavior online : the case of Spanish web users

Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Global consumer behavior, (pp. 147-173). 2007

Persistent link: https://www.econbiz.de/10003502493