Engaging consumers through branded entertainment and convergent media

Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, [editors]

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--

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Year of publication:	c 2015
Other Persons:	Martí Parreño, José (contributor) ; Ruiz Mafe, Carla (contributor) ; Scribner, Lisa (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Beziehungsmarketing \| Relationship marketing \| Markenführung \| Brand management \| Freizeitwirtschaft \| Leisure industries \| Mediensektor \| Media industries \| Kommunikationsmedien \| Communication media \| Product placement
Description of contents:	Table of Contents [gbv.de]
Published items:	13 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	XX, 353 S. Ill., graph. Darst.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Language:	English
Notes:	Enth. 13 Beitr. Includes bibliographical references and index
ISBN:	978-1-4666-8342-6 ; 978-1-4666-8343-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011304608