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Intra- and inter-format competition among discounters and supermarkets
Cleeren, Kathleen; Dekimpe, Marnik G.; Gielens, Katrijn; … - 2008
Persistent link: https://www.econbiz.de/10003760567
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How to seize a window of oppurtunity : the entry strategy of retail firms into transition economies
Gielens, Katrijn (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002205228
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How to seize a window of opportunity : the entry strategy of retail firms into transition economies
Gielens, Katrijn (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103772
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What drives new product success? : An investigation across product and countries ; Report No. 04-108
Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - In: MSI reports : working paper series (2004) 2, pp. 25-49
Persistent link: https://www.econbiz.de/10002521422
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The future of private labels : towards a smart private label strategy
Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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Overcoming institutional and infrastructure weaknesses in China via online third-party marketplaces
Bei, Zhiling; Gielens, Katrijn - In: Journal of international marketing 28 (2020) 2, pp. 3-19
Persistent link: https://www.econbiz.de/10012231089
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Branding in the era of digital (dis)intermediation
Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
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Do international entry decisions of retail chains matter in the long run?
Gielens, Katrijn; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 235-260
Persistent link: https://www.econbiz.de/10006179551
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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
Steenkamp, Jan-Benedict E.M.; Gielens, Katrijn - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 368-384
Persistent link: https://www.econbiz.de/10006648885
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Intra- and Interformat Competition Among Discounters and Supermarkets
Cleeren, Kathleen; Verboven, Frank; Dekimpe, Marnik G.; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 456-474
Persistent link: https://www.econbiz.de/10008420693