Overcoming institutional and infrastructure weaknesses in China via online third-party marketplaces
Year of publication: |
2020
|
---|---|
Authors: | Bei, Zhiling ; Gielens, Katrijn |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 2, p. 3-19
|
Subject: | the Chinese market | digital marketplaces | financial event study | online retailing | China | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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