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Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver; Dekimpe, Marnik G.; … - In: Journal of retailing 98 (2022) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of marketing 77 (2013) 4, pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
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Retailing research in rapidly changing times : on the danger of being leapfrogged by practice
Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 95 (2019) 1, pp. 6-9
Persistent link: https://www.econbiz.de/10012102901
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How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha; Geyskens, Inge; Steenkamp, … - In: Strategic management journal 37 (2016) 12, pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
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Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis
Geyskens, Inge; Steenkamp, Jan-Benedict E.M.; Kumar, … - In: Academy of Management journal : AMJ 49 (2006) 3, pp. 519-543
Persistent link: https://www.econbiz.de/10007271443
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Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, Inge; Steenkamp, Jan-Benedict E.M.; Kumar, … - In: International journal of research in marketing : IJRM ; … 15 (1998) 3, pp. 223-248
Persistent link: https://www.econbiz.de/10006199591
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Economic and Social Satisfaction: Measurement and Relevance to Marketing Channel Relationships
Geyskens, Inge; Steenkamp, Jan-Benedict E.M. - In: Journal of retailing 76 (2000) 1, pp. 11-32
Persistent link: https://www.econbiz.de/10006624578
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A Review and Evaluation of Meta-Analysis Practices in Management Research
Geyskens, Inge; Krishnan, Rekha; Steenkamp, … - In: Journal of management : JOM 35 (2009) 2, pp. 393-419
Persistent link: https://www.econbiz.de/10008234258