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Gielens, Katrijn
59
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51
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37
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35
Dutta, Shantanu
14
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12
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8
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7
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6
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6
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6
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4
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4
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ECONIS (ZBW)
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31
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
32
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
33
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
34
Retailing research in rapidly changing times : on the danger of being leapfrogged by practice
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 6-9
Persistent link: https://www.econbiz.de/10012102901
Saved in:
35
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
36
The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha
;
Geyskens, Inge
;
Steenkamp, …
- In:
Strategic management journal
37
(
2016
)
12
,
pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
Saved in:
37
Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis
Geyskens, Inge
;
Steenkamp, Jan-Benedict E.M.
;
Kumar, …
- In:
Academy of Management journal : AMJ
49
(
2006
)
3
,
pp. 519-543
Persistent link: https://www.econbiz.de/10007271443
Saved in:
38
Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, Inge
;
Steenkamp, Jan-Benedict E.M.
;
Kumar, …
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
3
,
pp. 223-248
Persistent link: https://www.econbiz.de/10006199591
Saved in:
39
Economic and Social Satisfaction: Measurement and Relevance to Marketing Channel Relationships
Geyskens, Inge
;
Steenkamp, Jan-Benedict E.M.
- In:
Journal of retailing
76
(
2000
)
1
,
pp. 11-32
Persistent link: https://www.econbiz.de/10006624578
Saved in:
40
A Review and Evaluation of Meta-Analysis Practices in Management Research
Geyskens, Inge
;
Krishnan, Rekha
;
Steenkamp, …
- In:
Journal of management : JOM
35
(
2009
)
2
,
pp. 393-419
Persistent link: https://www.econbiz.de/10008234258
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