Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: Journal of Research in Marketing and Entrepreneurship 9 (2007) 1, pp. 40-66
Qualitative and recent quantitative research indicates that market orientation exerts a positive effect on the performance of new entrepreneurial firms. However, the question whether in this context organizational culture, which has been identified as an important antecedent of market‐oriented...