Online advertising effectiveness: a cross‐cultural comparison
Year of publication: |
2010
|
---|---|
Authors: | Brettel, Malte ; Spilker‐Attig, Andrea |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 4.2010, 3, p. 176-196
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising effectiveness | Electronic commerce | International marketing | Consumer behaviour | France | United States of America |
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