Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Praktischer Einsatz von Social...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
26,201
Beziehungsmarketing
25,527
Social Web
20,593
Social web
20,562
Consumer behaviour
12,637
Konsumentenverhalten
12,606
Online-Marketing
6,555
Internet marketing
6,445
Customer satisfaction
5,664
Kundenzufriedenheit
5,623
Service quality
4,075
Dienstleistungsqualität
4,064
Brand management
3,755
Markenführung
3,755
Electronic Commerce
3,380
E-commerce
3,251
Deutschland
3,068
Germany
3,000
Virales Marketing
2,651
Viral marketing
2,650
Theorie
2,630
Theory
2,619
Soziales Netzwerk
2,608
Markenimage
2,541
Brand image
2,540
Online-Handel
2,521
Online retailing
2,513
Marketingmanagement
2,459
Marketing management
2,442
Social network
2,437
Lieferantenmanagement
2,256
Supplier relationship management
2,255
Kundenintegration
1,956
Customer integration
1,955
Vertrauen
1,843
Confidence
1,836
Internet
1,772
Social media
1,748
Web 2.0 technologies
1,746
Web 2.0-Technologien
1,743
more ...
less ...
Online availability
All
Undetermined
17,388
Free
8,006
Type of publication
All
Article
33,221
Book / Working Paper
13,160
Journal
40
Other
10
Type of publication (narrower categories)
All
Article in journal
25,785
Aufsatz in Zeitschrift
25,785
Aufsatz im Buch
6,395
Book section
6,395
Graue Literatur
2,209
Non-commercial literature
2,209
Hochschulschrift
1,935
Working Paper
1,581
Arbeitspapier
1,538
Thesis
1,468
Collection of articles of several authors
1,000
Sammelwerk
1,000
Case study
844
Fallstudie
844
Aufsatzsammlung
708
research-article
459
Ratgeber
371
Guidebook
343
Conference paper
310
Konferenzbeitrag
310
Konferenzschrift
215
Lehrbuch
205
Textbook
176
Bibliografie enthalten
161
Bibliography included
161
Handbook
131
Handbuch
131
Conference proceedings
127
Collection of articles written by one author
107
Sammlung
107
conceptual-paper
83
review-article
57
Reprint
56
case-report
53
Dissertation u.a. Prüfungsschriften
52
Glossar enthalten
46
Glossary included
46
review
46
Interview
37
Article
31
more ...
less ...
Language
All
English
38,647
German
7,560
Undetermined
188
French
50
Polish
27
Italian
15
Spanish
14
Romanian
11
Lithuanian
7
Czech
6
Swedish
6
Portuguese
5
Russian
4
Dutch
3
Bosnian
1
Danish
1
Hungarian
1
Multiple languages
1
more ...
less ...
Author
All
Bruhn, Manfred
124
Homburg, Christian
109
Kumar, V.
82
Huber, Frank
64
Verhoef, Peter C.
59
Bauer, Hans H.
58
Herrmann, Andreas
56
Hollebeek, Linda D.
56
Han, Heesup
55
Piller, Frank T.
54
Stauss, Bernd
46
Walsh, Gianfranco
46
Palmatier, Robert W.
45
Thaichon, Park
44
Krafft, Manfred
43
Dwivedi, Yogesh Kumar
42
Wiedmann, Klaus-Peter
42
Loureiro, Sandra Maria Correia
41
Mattila, Anna S.
41
Gil Saura, Irene
40
Kreutzer, Ralf T.
40
Ruyter, Ko de
39
Füller, Johann
38
Vrontis, Demetris
38
Grönroos, Christian
37
Hennig-Thurau, Thorsten
37
Matzler, Kurt
37
Svensson, Göran
37
Grewal, Dhruv
36
Smith, Alan D.
36
Stock-Homburg, Ruth
36
Hippner, Hajo
35
Kuchler, Theresa
35
Stroebel, Johannes
35
Quach, Sara
34
Van den Poel, Dirk
34
Wirtz, Bernd W.
34
Hadwich, Karsten
33
Prentice, Catherine
33
Reichwald, Ralf
33
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
147
IGI Global
131
National Bureau of Economic Research
61
Books on Demand GmbH <Norderstedt>
20
American Marketing Association
17
Verlag Dr. Kovač
15
Springer-Verlag GmbH
14
Université Paris-Dauphine (Paris IX)
14
Nomos Verlagsgesellschaft
13
Haufe-Lexware GmbH & Co. KG
12
Technische Universität Dresden
12
Information Resources Management Association
11
Edward Elgar Publishing
10
Friedrich-Schiller-Universität Jena
10
Universität Mannheim
9
World Bank Group
9
Springer Gabler <Firma>
8
Springer International Publishing
8
Wiley-VCH
8
World Bank
8
OECD
7
RWTH Aachen
7
Verlag Franz Vahlen
7
Eric Cuvillier <Firma>
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
MITP Verlags-GmbH & Co. KG
6
Shaker Verlag
6
Universität St. Gallen
6
AMACOM
5
Erich-Schmidt-Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Logos Verlag Berlin
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
epubli GmbH
5
Erasmus Research Institute of Management
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
FinanzBuch Verlag
4
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
4
more ...
less ...
Published in...
All
Journal of business research : JBR
1,013
Journal of retailing and consumer services
738
Industrial marketing management : the international journal for industrial and high-tech firms
464
SpringerLink / Bücher
442
International journal of hospitality management
357
Technological forecasting & social change : an international journal
275
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
The journal of services marketing
245
The journal of business & industrial marketing
215
Tourism management : research, policies, practice
215
The service industries journal
206
Journal of strategic marketing
199
Journal of the Academy of Marketing Science
198
International journal of internet marketing and advertising : IJIMA
191
Journal of travel and tourism marketing
189
Psychology & marketing
183
Journal of marketing
173
Information systems research : ISR
168
International journal of contemporary hospitality management
163
International journal of electronic customer relationship management : IJECRM
160
Cogent business & management
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Journal of hospitality marketing & management
151
The journal of brand management : an international journal
151
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
149
The journal of product & brand management
147
Journal of marketing management : MM
145
Business horizons
140
International journal of business information systems : IJBIS
139
Journal of management information systems : JMIS
138
Marketing intelligence & planning
138
Asia Pacific journal of marketing and logistics
137
Management science : journal of the Institute for Operations Research and the Management Sciences
136
Springer eBook Collection
125
European journal of marketing : EJM
121
Journal of service research : JSR
120
Journal of retailing
116
Journal of service management
115
International journal of electronic marketing and retailing : IJEMR
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
more ...
less ...
Source
All
ECONIS (ZBW)
44,969
Other ZBW resources
731
USB Cologne (EcoSocSci)
329
RePEc
207
EconStor
102
BASE
62
OLC EcoSci
26
USB Cologne (business full texts)
5
more ...
less ...
Showing
1
-
10
of
46,431
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
2
Der virtuelle Kunde : das elektronische Gästebuch in der B2C-Kommunikation
Diekmannshenke, Hans-Joachim
- In:
Organisationskommunikation online : Grundlagen, Praxis, …
,
(pp. 175-195)
.
2008
Persistent link: https://www.econbiz.de/10003791377
Saved in:
3
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
4
We are smarter than me : how to unleash the power of crowds in your business
Libert, Barry
;
Spector, Jon
-
2008
Persistent link: https://www.econbiz.de/10003473146
Saved in:
5
Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios
- In:
Global perspectives on small and medium enterprises and …
,
(pp. 1-21)
.
2010
Persistent link: https://www.econbiz.de/10003972114
Saved in:
6
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
7
Social Media : Wissen, was Kunden wollen ; eine Netbreeze-Analyse
Cieliebak, Mark
;
Krebser, Daniel
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 261-278)
.
2010
Persistent link: https://www.econbiz.de/10008773221
Saved in:
8
Kommunikation und Besucherbindung mittels Web 2.0
Koch, Heinz
- In:
Kultur 2.0 : neue Web-Strategien für das …
,
(pp. 277-289)
.
2010
Persistent link: https://www.econbiz.de/10008773391
Saved in:
9
Verlage auf dem Weg zu Enterprises 2.0
Simons, Anton
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
4
,
pp. 14-15
Persistent link: https://www.econbiz.de/10003705020
Saved in:
10
Social Commerce : eine Analyse des Wandels im E-Commerce
Richter, Alexander
;
Koch, Michael
;
Krisch, Jochen
-
2007
Persistent link: https://www.econbiz.de/10003521887
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
