Japan imports 6.3 MMT of wheat annually and consumes almost 35 percent of this in the form of noodles. The purpose of this paper is to report on a study that evaluates the preferences of Japanese millers for the various characteristics of wheat and flour that are used in noodle making in Japan....

Korean Hanwoo beef producers are interested in improving the image of Hanwoo beef for Korean consumers, as the Korean beef market is becoming increasingly open to international competition. This study examines the consumer profile and positioning for the Hanwoo beef product in South Korea. A...

While the demand for wheat flour for bread is relatively static in both Japan and South Korea, consumer markets for noodles in both countries are growing in importance. Each of the two countries depends heavily on milling-wheat imports since there is very little domestic wheat production....

The motivation for this study is the lack of knowledge of millers' preferences for noodle wheat in Asia, where noodle wheat is an expanding market segment. Data for the study are from interviews and questionnaires completed by millers in South Korea and Japan. Two different methodologies were...