Banerjee, Bidisha; Bag, Sudin - In: Asian Academy of Management journal 27 (2022) 2, pp. 83-105
Despite the sound number of research work on creativity, a few researchers have paid attention to the mediating role of … job satisfaction between creativity, adaptive selling, and sales performance. The present study investigates the direct … relationship between the salesperson’s creativity and adaptive selling on their performance. In addition, the study also examines …
