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Mamoon, Zafor - 2014

Choosing the correct media to carry your message could well be the most important advertising decision you make. It is … estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time … wrong place. This paper discussed the media and the selection of the media that will be most effective in producing results …

Persistent link: https://www.econbiz.de/10011531833

Ist normal originell?: die Wirkung authentischer Werbemodels

Gröppel-Klein, Andrea; Spilski, Anja - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 277-306). 2006

Persistent link: https://www.econbiz.de/10003415980

Mediaplanung : Methodische Grundlagen und praktische Anwendungen

Unger, Fritz (contributor) - 2007 - 5., aktualisierte und erweiterte Auflage

Persistent link: https://www.econbiz.de/10013515366

AWA : Allensbacher Marktanalyse, Werbeträgeranalyse

Institut für Demoskopie Allensbach - Allensbach : Institut für Demoskopie - [19]92 -

Persistent link: https://www.econbiz.de/10000535071

Interview based STAS and the effect of print advertising

Hansen, Flemming; Olsen, Jørgen Kai; Lundsteen, Steen - In: International advertising and communication : current …, (pp. 23-41). 2006

Persistent link: https://www.econbiz.de/10003378098

Factors affecting hoteliers' decision to advertise in travel magazine

Hilmi, Mohd Faiz; Ah Hwa Ngo - In: Journal of management and strategy : JMS 2 (2011) 3, pp. 62-72

Persistent link: https://www.econbiz.de/10009379915

Newspaper and internet display advertising - co-existence or substitution?

Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012

observed, however, in the direction to traditional media platforms instead of internet display advertising. For two retail …-sub-industries, the hypotheses could not be rejected for the analyzed period. -- media economics ; advertising ; complementation …