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An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions

Ross, Mitchell; Grace, Debra - In: Marketing Intelligence & Planning 30 (2012) 4, pp. 402-417

Purpose – While marketing research in the context of educational institutions continues to grow, little is known about … addresses a deficit in the marketing/education literature by using the Value Discipline Strategy (VDS) typology as an … two countries, i.e. Australia and New Zealand. Phase 1 involved in‐depth interviews with ISR marketing practitioners …

Persistent link: https://www.econbiz.de/10014946307

Macrantha Sealant : a positioning strategy

Purandare, Shraddha - In: Asian journal of management cases 21 (2024) 1, pp. 39-47

Persistent link: https://www.econbiz.de/10014634011

MODELING IN THE PROCESSES OF CHOICE OF THE COMPANY DELIVERING BOTTLED WATER BY THE CONSUMERS ON THE BACKGROUND OF REFLEXIVE MANAGEMENT

Volodymyr, Skitsko - In: Вісник Киiвського … (2014) 3

Человек может получить качественную питьевую воду несколькими способами, одним из которых является доставка питьевой бутилированной воды специализированными...

Persistent link: https://www.econbiz.de/10011234748

Absatzbezogene Strategien der Internationalisierung desLebensmittel-Discountmarkts bei Aldi und Lidl im Vergleich

Turban, Manfred; Wolf, Julia - Fachhochschule <Düsseldorf> / Fachbereich Wirtschaft - 2008

Der kleinflächige Discountmarkt weist als Betriebstyp des Lebensmitteleinzelhandels europaweitund teilweise auch in Übersee kontinuierlich steigende Marktanteile auf. Besonderserfolgreich ist das Geschäftsmodell des Hard-Discounts, das vor allem von den UnternehmenAldi und Lidl verfolgt wird....

Persistent link: https://www.econbiz.de/10005864075

Business process automation in Greek telecommunications companies and marketing strategies

Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10011687957

In search of communication excellence : public relations' value, empowerment, and structure in strategic management

Tam, Lisa; Kim, Jeong-Nam; Grunig, James E.; Hall, … - In: Journal of marketing communications 28 (2022) 2, pp. 183-206

Persistent link: https://www.econbiz.de/10012872755

More than a logo : branding viewpoints from city managers leading to testable propositions

Thomas, M. Blair; Fay, Daniel L.; Berry, Frances Stokes - In: Public performance & management review 44 (2021) 6, pp. 1395-1421

Persistent link: https://www.econbiz.de/10012653556

Enerzi Microwave Systems : growth strategies in emerging market

Verma, Deepak; Dewani, Prem Prakash - In: Asian journal of management cases 21 (2024) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10014634026

Coordination Strategy Decisions in Sao Paulo's Fresh Produce Markets: An Empirical Validation of the Peterson, Wysocki & Harsh Framework

Mainville, Denise Y.; Peterson, H. Christopher - 2006

This paper provides an empirical validation of the Peterson, Wysocki & Harsh (PWH) framework for coordination strategy decisions, drawing evidence from four firms' procurement strategies in São Paulo's fresh produce markets. The results support the hypothesis that the PWH framework provides...

Persistent link: https://www.econbiz.de/10009445092

Marketing, strategy and performance in the UK retail financial services industry

Speed, Richard J. - 1991

This thesis seeks to examine the marketing practices,strategies and organisational characteristics of companiesin the … based factors. Companies of different typeswere also found to differ in their marketing approaches.A high level of …

Persistent link: https://www.econbiz.de/10009461119