The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the...

In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers' life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go...

Given that it is not the individual components constituting a holiday in isolation or in simple additive relationship that determines tourists' sense of satisfaction with that holiday, the absence of an instrument to capture the effect of the holiday experience in its entirety is but odd. Not...

The Romanian specialists and the foreign ones agree upon the fact that the Romanian tourism potential could compete with the touristic supply of any other country in the world thus significantly contributing to the income growth. As far as the internal market is concerned we can notice a...

Taking into consideration the fact that the tourist firms are conditioned by the effective presence of the client and that the touristic product cannot be sent to the client it is necessary a certain attraction of the touristic consumer towards the prestation and consumption spaces of the...

This paper identifies the major demographic trends and their implications for consumer market. It is important to know how will demographic change influence the tourism market in particularly and how can the tourist industry adapt to these. The advancing ageing of society will result in far...

Nowadays, tourism is considered as one of the most dynamic economic field, with a continuous oscillatory evolution, being defined as the most profitable industry at the end of the 20th century. John Naisbitt identifies tourism, in his famous book quot;Megatendenciesquot;, as the industry with...