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CUSTOMER RELATIONSHIP MANAGEME...
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Relationship marketing
25,528
Beziehungsmarketing
25,511
Consumer behaviour
9,012
Konsumentenverhalten
9,011
Customer satisfaction
5,477
Kundenzufriedenheit
5,465
Service quality
3,959
Dienstleistungsqualität
3,954
Brand management
2,584
Markenführung
2,582
Deutschland
2,351
Germany
2,298
Kundenmanagement
2,283
Theory
2,257
Theorie
2,256
Lieferantenmanagement
2,220
Supplier relationship management
2,220
Social Web
2,079
Social web
2,079
Marketingmanagement
1,930
Marketing management
1,905
Markenimage
1,898
Brand image
1,895
Electronic Commerce
1,798
E-commerce
1,670
Online-Marketing
1,622
Internet marketing
1,597
Kundenwert
1,545
Kundenintegration
1,490
Customer integration
1,489
Customer value
1,486
Vertrauen
1,402
Confidence
1,390
Einzelhandel
1,357
Retail trade
1,342
Brand
1,282
Online retailing
1,270
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1,269
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1,268
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1,175
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Bruhn, Manfred
126
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114
Kumar, V.
81
Huber, Frank
56
Verhoef, Peter C.
56
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
32
Neslin, Scott A.
32
Reichwald, Ralf
32
Svensson, Göran
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Prentice, Catherine
31
Schüller, Anne M.
30
Sheth, Jagdish N.
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Evanschitzky, Heiner
28
Grewal, Dhruv
28
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Springer Fachmedien Wiesbaden
81
IGI Global
17
eSocialSciences
11
American Marketing Association
10
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Verlag Dr. Kovač
10
Institut für Wirtschaftsinformatik <Bern>
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Faculteit Economie en Bedrijfskunde, Universiteit Gent
7
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
HAL
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
American Enterprise Institute
4
De Gruyter Oldenbourg
4
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
4
Edward Elgar Publishing
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
NetLibrary, Inc
4
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Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
407
SpringerLink / Bücher
313
International journal of hospitality management
299
The journal of services marketing
225
The journal of business & industrial marketing
206
The service industries journal
187
Journal of strategic marketing
173
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
115
Journal of service management
111
Gabler Edition Wissenschaft
110
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
107
Journal of retailing
107
The journal of brand management : an international journal
107
Marketing intelligence & planning
105
Cogent business & management
102
Psychology & marketing
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
26,059
USB Cologne (EcoSocSci)
856
RePEc
213
Other ZBW resources
130
USB Cologne (business full texts)
118
EconStor
39
BASE
33
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27281
Customer experience quality with social robots : does trust matter?
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
;
Gruner, …
- In:
Technological forecasting and social change : an …
198
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015076494
Saved in:
27282
The use of artificial intelligence and machine learning in e-commerce marketing
Zhuk, Anton
;
Yatskyi, Oleh
- In:
Technology audit and production reserves
3
(
2024
)
4/77
,
pp. 33-38
Persistent link: https://www.econbiz.de/10015076533
Saved in:
27283
How other customers influence customer citizenship behavior in theme parks : the role of customer-customer rapport
Wu, Mao-Ying
;
Ye, Shitian
;
Ye, Shun
;
Li, Qiucheng
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015076721
Saved in:
27284
Smart host-guest relationship in a rural context : the case of Lebanon
Inversini, Alessandro
;
Aeberli, Caroline
;
Talhouk, Salma N.
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015076737
Saved in:
27285
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
Gelbrich, Katja
(
ed.
);
Souren, Rainer
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816960
Saved in:
27286
Determinanten der integrierten Kundenbindung : eine empirische Studie zum Vergleich von Category Management mit einem alternativen Vermarktungskonzept
Kahler, Björn
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003829196
Saved in:
27287
Inbound marketing : get found using Google, social media, and blogs
Halligan, Brian
;
Shah, Dharmesh
-
2010
Persistent link: https://www.econbiz.de/10003840812
Saved in:
27288
Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003843941
Saved in:
27289
Brand Community Management : eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851477
Saved in:
27290
Neues Denken in der Gesundheitsversorgung Hochbetagter : Vernetzung und Kooperation im Blickwinkel der Strukturation
Esslinger, Adelheid Susanne
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003861588
Saved in:
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