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Estimating social influences from social networking sites : articulated frienships versus communication interactions

Guo, Hong; Pathak, Praveen; Cheng, Kenneth - In: Decision sciences : DS 46 (2015) 1, pp. 135-163

Persistent link: https://www.econbiz.de/10011475779

Transitions in marketing communications from traditional architectures to social network patterns

Kumarashvari Subramaniam; Nair, T. R. Gopalakrishnan - In: International journal of internet marketing and … 8 (2013) 2, pp. 69-85

Persistent link: https://www.econbiz.de/10010394722

Personal information disclosure on social networking sites

Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308

Persistent link: https://www.econbiz.de/10012796096

Why students use social networking sites? : understanding motives behind their usage

Nayeem, Mohammed Abdul - In: Indian journal of economics & business : IJEB 17 (2018) 2, pp. 325-337

Persistent link: https://www.econbiz.de/10012650139

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...

Persistent link: https://www.econbiz.de/10012622473

Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites

Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480

Persistent link: https://www.econbiz.de/10012624660

Herd behavior in social media : the role of Facebook likes, strength of ties, and expertise

Mattke, Jens; Maier, Christian; Reis, Lea; Weitzel, Tim - In: Information & management : the internat. journal of … 57 (2020) 8, pp. 1-16

Persistent link: https://www.econbiz.de/10012418413

Networking via LinkedIn : an examination of usage and career benefits

Davis, Joanna; Wolff, Hans-Georg; Forret, Monica L.; … - In: Journal of vocational behavior 118 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012420787

Cyberbullying on social networking sites : a literature review and future research directions

Chan, Tommy K. H.; Cheung, Christy M. K.; Lee, Zach W. Y. - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10012494889

Conducting pre-employment background checks through social networking sites : the new role of HR professionals

Hosain, Md Sajjad; Liu, Ping - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 10 (2019) 2, pp. 111-123

Persistent link: https://www.econbiz.de/10012268831