Food safety is an integral part of food security. One of the ways of ensuring food safety is through demand pull by consumers, which depends on the information available to them. One of the possible ways in which information is available to consumers is through their social networks. Focusing on...

Purpose: Information is often available to consumers through their social networks. Focusing on dairy consumers in India, this paper aims to present evidence of peer effects in consumers’ attitudes towards various food safety attributes and food safety practices. Design/methodology/approach:...