Huang, Chin-Huang; Lee, Chun-Hung; Lee, Chun-Hung - In: China Agricultural Economic Review 6 (2014), pp. 198-211
Purpose – The Fresh Milk Logo certifies that dairy product sold in Taiwan really is fresh milk. However, the logo … valuation method (CVM) and survival function is used to measure consumer WTP a premium for organic fresh milk. Findings … affecting WTP are “Fresh Milk Logo” and “organic”. Research limitations/implications – The problems of the CVM include …