Qalati, Sikandar Ali; Vela, Esthela Galvan; Dakhan, … - In: Cogent business & management 8 (2021) 1, pp. 1-20
This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention …. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation …, as well as the mediating role of trust in online shopping and the moderating role of perceived risk between trust and …