Similar Search Results

Developing innovation strategies for convergence : is "open innovation" imperative?

Bröring, Stefanie - In: International journal of technology management : IJTM 49 (2010) 1/3, pp. 272-294

Persistent link: https://www.econbiz.de/10003930403

Nachhaltigkeitsorientierte Produktpolitik : Fallstudie: Pampers von Procter & Gamble

Bröring, Stefanie - In: Nachhaltigkeitsmarketing : eine fallstudienbasierte …, (pp. 213-244). 2015

Persistent link: https://www.econbiz.de/10010442220

The front end of innovation in converging industries : the case of nutraceuticals and functional foods

Bröring, Stefanie - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004862800

Consumers' brand decision : a matter of social risk

Loebnitz, Natascha; Zielke, Stephan; Grunert, Klaus G. - In: International Journal of Retail & Distribution Management 48 (2020) 6, pp. 575-589

Purpose: This study aims to investigate the impact of social risk and inter-tier brand competition across traditional retailers and discounters on consumers' purchase intentions in the UK. Design/methodology/approach: The authors conduct a 2 (social risk) × 3 (brand type) × 2 (retailer...

Persistent link: https://www.econbiz.de/10012276743

The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China

Loebnitz, Natascha; Kienou‐Traore, Clarisse; Zhou, Yanfeng - In: Psychology & Marketing 37 (2020) 12, pp. 1797-1811

Persistent link: https://www.econbiz.de/10012407467

Let us be realistic : The impact of perceived brand authenticity and advertising image on consumers’ purchase intentions of food brands

Loebnitz, Natascha; Grunert, Klaus G. - In: International Journal of Consumer Studies 46 (2021) 1, pp. 309-323

Persistent link: https://www.econbiz.de/10012537486

The moderating impact of perceived globalness on consumers’ purchase intentions for copycats : The pleasure of hurting global brands

Loebnitz, Natascha; Grunert, Klaus G. - In: Psychology & Marketing 36 (2019) 10, pp. 936-950

Persistent link: https://www.econbiz.de/10012084002

Supermarket competence in emergent markets : Conceptualization, measurement, effects, and policy implications

Grunert, Klaus G.; Zhou, Yanfeng; Banovic, Marija; … - In: Journal of Consumer Affairs 55 (2021) 4, pp. 1633-1659

Persistent link: https://www.econbiz.de/10012635912

Who buys oddly shaped food and why? : impacts of food shape abnormality and organic labeling on purchase intentions

Loebnitz, Natascha; Schuitema, Geertje; Grunert, Klaus G. - In: Psychology & marketing 32 (2015) 4, pp. 408-421

Persistent link: https://www.econbiz.de/10010527144

Evaluative conditioning of food technologies

Loebnitz, Natascha; Grunert, Klaus G. - In: Psychology & marketing 32 (2015) 7, pp. 725-741

Persistent link: https://www.econbiz.de/10011295618