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Halper, Donald G.; Bedrosian, Sarah G. - 1966

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Oehler, Werner - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 49 (1969) 9, pp. 528-531

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O'Shaughnessy, John - In: Journal of retailing 47 (1971/72) 4, pp. 32-46

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Oxburgh, William - In: GDI-topics : Monatszeitschr. d. … 2 (1971) 7, pp. 25-30

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Oxenfeldt, Alfred R. - In: Journal of retailing 42 (1966) 2, pp. 1-13

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Oxenfeldt, Alfred R. - In: Journal of retailing 36 (1960) 3, pp. 157-162

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Pathak, Devendra Shankerlal - 1972

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Pellegrini, Luca - In: Review of economic conditions in Italy (1985) 2, pp. 191-220

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Pellemans, Paul - In: Vie économique et sociale 33 (1962) 5, pp. 351-364

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Pedersen, Ansgar J.; Gausel, Arne - In: Markedsføring i 70-årene : et fremtidsrettet …, (pp. 47-71). 1967

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