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Corporate planning largely relied on technological and economic forecasting. However, failure to predict emergence of new business models, economic down turns led to search for a tool. Social forecasting takes into account different variables that are ignored for lack of precision. Its genesis...
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Key Features:Provides empirical evidence of business and investment environments in Taiwan and Mainland ChinaDescribes how the business and investment environment in Taiwan and Mainland China is suited to small- and medium-sized IT businessesEmphasizes the indicators of knowledge capital and...
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market communication strategy. An analysis of the experiences of three new technology firms in Spain looks beyond the …
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