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Environmentalism has become an important social and corporate issue during the twenty-first century. Consumers are becoming more environmentally conscious and are demanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green...
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Purpose: The present study aims to empirically investigate whether supply chain agility and lean management practices are antecedents of supply chain social sustainability. Design/methodology/approach: Data were collected from 311 supply chain practitioners from the Indian manufacturing sector....
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Purpose This paper aims to identify and study the effect of identified eight barriers to sustainable consumption on consumers’ intention to purchase sustainable products. Design/methodology/approach Data were collected from a self-administered field survey in India, and 315 valid responses...
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