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Did the MillerCoors Joint Venture Strengthen the Craft Beer Revolution?
Azar, José; Barriola, Xabier - 2021
least affected by the merger in terms of concentration, and using the synthetic control method, we find that the number of …
Persistent link: https://www.econbiz.de/10013218656
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Country image and consumer choice : The case of the beer market during the COVID-19 pandemic
Kim, In Kyung - 2021
impact of country image on consumer choice in the South Korean beer market. First, I find that Tsingtao, a popular Chinese … beer brand, lost more than 5 million liters in sales, a 21 percent decrease, during the first 8 months after the COVID-19 …
Persistent link: https://www.econbiz.de/10013225705
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Craft beer revolution : formation of a new segment in Slovakia
Savov, Radovan; Szarková, Xénia - In: Equilibrium : quarterly journal of economics and … 17 (2022) 1, pp. 225-246
Persistent link: https://www.econbiz.de/10013255709
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Exploring the opportunities of the emojis in brand communication : the case of the beer industry
Casado-Molina, Ana María; Rojas-de Gracia, María Mercedes - In: International journal of business communication : IJBC … 59 (2022) 3, pp. 315-333
Persistent link: https://www.econbiz.de/10013256544
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Conceptualizing meaningful tourism experiences : case study of a small craft beer brewery in Thailand
Rangson Chirakranont; Malinvisa Sakdiyakorn - In: Journal of destination marketing & management 23 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013194662
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Hawai'i beer : a history of brewing in paradise
Kan, Paul Rexton - 2021
Persistent link: https://www.econbiz.de/10013203104
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Information sources on the beer and wine industry
1977
Persistent link: https://www.econbiz.de/10013284471
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Between criticism and innovation : beer and public relations in the Weimar Republic
Fabian, Sina - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 183-207). 2022
Persistent link: https://www.econbiz.de/10013191953
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Watered down : market growth, authenticity, and evaluation in craft beer
Pozner, Jo-Ellen; DeSoucey, Michaela; Verhaal, J. Cameron; … - In: Organization studies : an international … 43 (2022) 3, pp. 321-345
Persistent link: https://www.econbiz.de/10013175671
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That's our beer! : creating the contentious category of collegiate beer
Mathias, Blake D.; Fisher, Greg - In: Journal of management 48 (2022) 3, pp. 693-737
Persistent link: https://www.econbiz.de/10013175863