That's our beer! : creating the contentious category of collegiate beer
Year of publication: |
2022
|
---|---|
Authors: | Mathias, Blake D. ; Fisher, Greg |
Published in: |
Journal of management. - London [u.a.] : Sage Publ., ISSN 1557-1211, ZDB-ID 2015295-4. - Vol. 48.2022, 3, p. 693-737
|
Subject: | category blending | community | culture | entrepreneurship | legitimacy | qualitative research | tradition | Bier | Beer | Brauerei | Brewery | Entrepreneurship | Entrepreneurship approach | Qualitative Methode | Qualitative method | Unternehmensgründung | Business start-up | Unternehmenskultur | Corporate culture |
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