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Barnhill, J.A.; Lawson, W.M. - In: European Journal of Marketing 14 (1980) 1, pp. 50-60

Postulates that advances made in marketing, particularly in the USA, have only served to highlight shortcomings in this … in the USA); traditional markets; merchant trader markets (1500 to 1776); and free competitive markets (late 1700s …

Persistent link: https://www.econbiz.de/10014725082

Impact of Inflation on Consumer Life Style: Some Empirical Results on the Money Illusion and Consumer Purchasing Behaviour

Poser, Günter; Shipchandler, Zoher E. - In: European Journal of Marketing 13 (1979) 3, pp. 103-112

consumers adjust their habits and purchasing behaviour in response to perceived price rises. Presents evidence from a survey … carried out in the USA and Germany into differences between national reactions to economic changes. Reveals that consumers are … generally not well informed about price indices. …

Persistent link: https://www.econbiz.de/10014725091

How to Price During Inflation

Dean, Joel - In: European Journal of Marketing 13 (1979) 4, pp. 213-227

manufacturer in the USA. Reveals that, in an inflationary period, pricing has to anticipate the expected rate of inflation if the …

Persistent link: https://www.econbiz.de/10014725102

A Comparative View of Public Policy Toward Distribution

Dholakia, N.; Dholakia, R.R. - In: European Journal of Marketing 12 (1978) 8, pp. 541-553

, socialist and Third World economies, respectively. Looks deeper at the USA and its distribution and pricing process: Japan is … then scrutinised and, as in the USA, ‘free competition’ is the banner upheld; Sweden as a ‘midway’ system (between …

Persistent link: https://www.econbiz.de/10014725138

The Image of Craftsmanship; A Predictor Variable Influencing the Purchase of European Automobiles by Americans?

Waldron, D.G. - In: European Journal of Marketing 12 (1978) 8, pp. 554-561

Investigates the image of craftsmanship as a predictor influencing the purchase, by Americans, of European cars. Focuses also on the development of the factor model used in identifying differences between the purchase of European and American cars. Complements efforts of many others intent on...

Persistent link: https://www.econbiz.de/10014725139

Cross‐Cultural Analysis of Market Profiles of Domestic and Foreign Travellers

Woodside, G.A. - In: European Journal of Marketing 12 (1978) 8, pp. 579-587

conducted in the USA and Finland from spring 1977 — the US sample was a random one of 401 from 2,200; and in Finland 307 people …

Persistent link: https://www.econbiz.de/10014725142

The response of US business to consumerism

Barksdale, Hiram C.; French, Wamen A. - In: European Journal of Marketing 10 (1976) 1, pp. 13-27

Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with … this, concluding that concepts of consumerism appear to have been institutionalized in the economic system of the USA. …

Persistent link: https://www.econbiz.de/10014725153

The International Consumerist Movement

Straver, Will - In: European Journal of Marketing 11 (1977) 2, pp. 86-118

USA and the consumerist movement there, looking at various public interest groups active in the USA. Addresses the …

Persistent link: https://www.econbiz.de/10014725156

American Marketing in the European Common Market, 1963‐1973

Boddewyn, J.J.; Hansen, D.M. - In: European Journal of Marketing 11 (1977) 7, pp. 548-563

Discusses studies on the way in which US manufacturers adjust or adopt their marketing activities to Western Europe's national, regional and local differences. Reports that most studies reviewed found high degrees of standardisation prevailing – the managerial implications of this are...

Persistent link: https://www.econbiz.de/10014725157

British Teachers' Conceptions of Marketing

Rosson, Philip - In: European Journal of Marketing 11 (1977) 1, pp. 51-61

Presents the findings of a survey carried out in the UK but based on one in the USA, on whether academic development …

Persistent link: https://www.econbiz.de/10014725163