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The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
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Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan; Alexander, Matthew - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
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Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
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The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua; Chang, Chun-Ming - In: International journal of contemporary hospitality management 28 (2016) 5, pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
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Antecedents of hospital brand image and the relationships with medical tourists' behavioral intention
Cham Tat Huei; Lim, Yet-mee; Nai Chiek Aik; Tay, … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 412-431
Persistent link: https://www.econbiz.de/10011643495
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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Dynamics of customer interaction on social media platforms
Baumöl, Ulrike; Hollebeek, Linda; Jung, Reinhard - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
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Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie; Grabner-Kräuter, Sonja - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
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Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Chomvilailuk, Rojanasak; Butcher, Ken - In: Journal of retailing and consumer services 33 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011598733
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Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 559-589
Persistent link: https://www.econbiz.de/10011599060