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Social customer relationship management : An integrated conceptual framework

Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 172-188

Persistent link: https://www.econbiz.de/10012176600

Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts

Labrecque, Lauren I.; Markos, Ereni; Yuksel, Mujde; … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 115-140

Persistent link: https://www.econbiz.de/10013397509

Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1872-1894

Persistent link: https://www.econbiz.de/10013391022

Do customers want to communicate with insurers on social media? : An investigation of the Swiss market

Pugnetti, Carlo; Becker, Johannes; Zani, Cristian - In: International Journal of Financial Studies : open … 10 (2022) 4, pp. 1-14

Social media usage has grown rapidly in recent years, and with it companies' interest in interacting with their customers on these platforms. It is, however, not yet clear whether customers welcome more intense relationships on social media and what drives this acceptance in more detail. Our...

Persistent link: https://www.econbiz.de/10013473128

Fostering consumer-brand relationships through social media brand communities

Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798

Persistent link: https://www.econbiz.de/10013493043

Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage

Chan, Terri H. - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 1-19

Persistent link: https://www.econbiz.de/10014318178

Examining the role of brand experience in understanding the influence of social media on brand equity

Pintol, Amel; Hadziahmetovic, Nereida - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 289-313

Persistent link: https://www.econbiz.de/10015062516

Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective

Khalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal - In: Expert journal of marketing 7 (2019) 2, pp. 100-111

Persistent link: https://www.econbiz.de/10012217311

Online engagement and the role of digital influencers in product endorsement on Instagram

Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163

Persistent link: https://www.econbiz.de/10012258651

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188