Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its...

Research into the entrepreneurial species, indigenous and non-indigenous types from both rural and urban regions in the UK has been sparse, to say the least. This paper presents insights into how both rural and urban socioeconomic environments influence the emergence of specific types of...

Purpose – The present study seeks to investigate how individual and organisational consumption is affected when dealing with small and medium‐sized enterprise (SME) organisations from emerging economies. Design/methodology/approach – Using ethnographic in‐depth interviews, data were...