Contemporary global marketing
Year of publication: |
2019
|
---|---|
Authors: | Sethna, Zubin ; Fakoussa, Rebecca ; Evans, Geraint |
Published in: |
Contemporary issues in marketing : principles and practice. - Los Angeles : SAGE, ISBN 978-1-5264-7886-3. - 2019, p. 32-73
|
Subject: | Internationales Marketing | International marketing | Globalisierung | Globalization | Welt | World |
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