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Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo; Seo, Yuri; Jung, Sang-Uk - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
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Consumer processing of interior service environments : the interplay among visual complexity, processing fluency, and attractiveness
Orth, Ulrich R.; Wirtz, Jochen - In: Journal of service research : JSR 17 (2014) 3, pp. 296-309
Persistent link: https://www.econbiz.de/10010393229
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Price or quality? : the influence of fluency on the dual role of price
Chang, Chia-jung - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 369-380
Persistent link: https://www.econbiz.de/10010207197
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger; Wentzel, Daniel; Herrmann, Andreas - In: Journal of marketing 77 (2013) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
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Processing fluency in the use of destination websites
Tang, Liang; Jang, Soocheong; Lee, Seonjeong - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10009764432
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Website processing fluency : its impacts on information trust, satisfaction, and destination attitude
Tang, Liang; Jang, Soocheong; Chiang, Lanlung - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 1, pp. 111-116
Persistent link: https://www.econbiz.de/10010360847
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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How effective are your CSR messages? : the moderating role of processing fluency and construal level
Zhang, Lu - In: International journal of hospitality management 41 (2014), pp. 56-62
Persistent link: https://www.econbiz.de/10010403105
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Situated embodied cognition : monitoring orientation cues affects product evaluation and choice
Eelen, Jiska; Dewitte, Siegfried; Warlop, Luk - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10010210196