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Why can't you be all talk to get things done? : consumer acceptance of voice-assisted products
Xiao, Yazhen; Tan, Huey Yii - In: The journal of product & brand management 33 (2024) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10014485722
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Consumers' response to CSR statement type in social crowding
Liu, Xiaoping; Wang, Shiyu; Liang, Yingqian - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
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The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min - In: Psychology & marketing 41 (2024) 1, pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
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Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun; Pan, Jingjing; Li, Zhen; Chang, Yaping - In: International journal of advertising : the review of … 43 (2024) 1, pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
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Is the salesperson persuasive enough? : the role of the tourists' perceived time adequacy and processing fluency
Li, Yaoqi; Chen, Zhengren; Zhang, Chun - In: Tourism management perspectives : TMP 48 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014461398
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Make the photo in good shape : the matching effect of photo shapes and donation appeals on donation intentions
Zheng, Chundong; Qian, Fangyuan; Song, Jiehang; Wang, Han - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462238
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Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng; Ye, Shenghong; Liu, Guangrui; Lin, Zhiheng - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
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The effectiveness of advertising appeals : a culturally-derived power perspective
Shan, Minghui; Zhu, Zhenzhong; Song, Chunlei; Chen, Haipeng - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014373269
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Tourist co-creation and tourism marketing outcomes : an inverted U-shaped relationship
Zhang, Yaozhi - In: Journal of business research : JBR 166 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014380322
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Chatbot or human? : the impact of online customer service on consumers' purchase intentions
Chen, Shili; Li, Xiaolin; Liu, Kecheng; Wang, Xuesong - In: Psychology & marketing 40 (2023) 11, pp. 2186-2200
Persistent link: https://www.econbiz.de/10014432389