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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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Making B2B sales interactions valuable : a social and symbolic perspective
Hohenschwert, Lena - 2013
Persistent link: https://www.econbiz.de/10012322172
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The interplay between sales and marketing expenditures : an econometric approach in the B2B market
Baidya, Mehir Kumar; Maity, Bipasha - In: The journal of business & industrial marketing 39 (2024) 5, pp. 967-978
Persistent link: https://www.econbiz.de/10015080916
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How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Leach, Chris - 2022
Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...
Persistent link: https://www.econbiz.de/10013167258
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The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
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Business-to-business value co-creation : suppliers' perspective of essential information systems capabilities
Sore, Sariseelia; Saunila, Minna; Ukko, Juhani; … - In: Journal of creating value 9 (2023) 1, pp. 81-106
Persistent link: https://www.econbiz.de/10014581529
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Indicators of value creation and their perception by suppliers in Slovakia
Kušnírová, Dana; Ďurišová, Mária; Malichová, Eva - In: Administrative Sciences : open access journal 13 (2023) 8, pp. 1-20
The research aims to identify individual value-creation indicators, which are provided to suppliers, and their significance in building and maintaining sustainable, long-lasting mutual relationships between enterprises and their suppliers. The enterprises (in the position of suppliers) assigned...
Persistent link: https://www.econbiz.de/10014370482
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Sales transformation : conceptual domain and dimensions
Corsaro, Daniela; Maggioni, Isabella - In: The journal of business & industrial marketing 37 (2022) 3, pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
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How small enterprises manage unexpected customer requests in B2B sales
Hänninen, Kai; Muhos, Matti; Haapasalo, Harri - In: International journal of entrepreneurship and small … 44 (2021) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10012798994
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Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56
Persistent link: https://www.econbiz.de/10012583869