Sales transformation : conceptual domain and dimensions
Year of publication: |
2022
|
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Authors: | Corsaro, Daniela ; Maggioni, Isabella |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 3, p. 686-703
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Subject: | B2B | Business relationships | PLS-SEM | Sales | Transformation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Verkaufspersonal | Salespeople |
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