F WEGNEZ, Leon - In: Holistic Marketing Management Journal 4 (2014) 1, pp. 41-43
Innovation is a social process capable of creating the conditions for business success, being centrally important for … order to create a sustainable competitive advantage. Innovation is an ongoing, multifaceted challenge involving a constant … questioning of our policies, our strategies, our methods, our individual actions. It affects the future. Research, innovation and …