argue that self-control is a form of value-based choice wherein options are assigned a subjective value and a decision is …

revisiting prior choices, can lead to decision errors. This paper explores the enrollment decisions of Medicare beneficiaries in …

seriously, but how precisely to take advantage of the concepts in everyday decision making remains unclear to many …, the paper attempts to indicate how one might apply behavioral economics to decision making in such activities as shopping …, job hunting, and setting guidelines for decision making in business …

exist in decision making. The study also tries to recognize the prime factors responsible for directing the consumer …’s purchasing decision towards the commodity. The study finds out that the Behavioural traits influence the decision-making approach … while purchasing the commodity and how prominent factors direct the consumer decision …