Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young Consumers 16 (2015) 2, pp. 141-158
presents the first attempt to review the extent that social marketing principles are used in interventions targeted at children …Purpose – This study aims to review the extent that social marketing principles are applied in interventions targeting … children published in peer-reviewed journals between 2000 and 2014. Design/methodology/approach – A systematic literature …
