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Exploring consumers' attitudes towards paper products that could be derived from transgenic plantations in Greece

Tsourgiannis, Lambros; Kazana, Vassiliki; … - In: International Journal of Data Analysis Techniques and … 7 (2015) 2, pp. 156-171

behaviour towards those products are potential environmental impacts of biotechnology use in forest trees, marketing issues … use; c) consumers interested in marketing issues. Discriminant analysis was performed to predict cluster membership and a …

Persistent link: https://www.econbiz.de/10011266490

Glory Out of Reflected Failure: The examination of how rivalry affects sport fans

Havard, Cody T. - In: Sport Management Review 17 (2014) 3, pp. 243-253

Most studies on participant or fan rivalry have employed quantitative methods to investigate the phenomenon (Kilduff, Elfenbein, & Staw, 2010; Kimble & Cooper, 1992; Smith & Schwartz, 2003). The current study adds to the existing literature by using qualitative analysis to investigate the way fans make...

Persistent link: https://www.econbiz.de/10010906936

Modern Distribution vs. Specialised Shop: a Study on beef consumer behaviour

Scozzafava, Gabriele; Casini, Leonardo; Marinelli, Nicola - Società Italiana di Economia Agro-Alimentare - SIEA - 2012

more and more important to understand the consumer’s choice dynamics in order to develop differentiated marketing …

Persistent link: https://www.econbiz.de/10010908955

Consumer Behaviour in Rural Tourism. Conjoint analysis of Choice Attributes in the Italian-Slovenian cross-boundary area

Marangon, Francesco; Troiano, Stefania; Tempesta, Tiziano; … - In: Politica Agricola Internazionale - International …, 3

strategies. We discuss the results with emphasis on the implications for marketing of rural tourism. In fact, recommendations are … made in view of the findings, specifically focusing on internal marketing strategies. …

Persistent link: https://www.econbiz.de/10010909535

Consumer Behavior Towards Lemongrass (Cymbopogon citratus) Tea in Benguet Province, Northern Philippines

Dagupen, Marie Klondy T.; Januszewska, Renata; Lino, … - University of the Philippines Mindanao

Sensory evaluation was done with 256 respondents who were willing to participate in the study and chosen through quota sampling based on age and sex. The respondents evaluated pure lemongrass tea and lemongrass with pandan (Pandanus amaryllifolius) using the research questionnaire given to them....

Persistent link: https://www.econbiz.de/10010909570

Markenführung in der Fleischwirtschaft – zum Markentransferpotenzial der Marke Wiesenhof

Luth, Maren; Spiller, Achim - In: German Journal of Agricultural Economics 55 (2006) 3

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

Persistent link: https://www.econbiz.de/10008802599

Risikowahrnehmung und Verbrauchervertrauen nach einem Lebensmittelskandal - Eine experimentelle Studie

Bocker, Andreas; Albrecht, Silke - In: German Journal of Agricultural Economics 50 (2001) 6

An expected utility model with Baysean information processing that explains the extent of consumer reaction to a food scare by the degree of supplier differentiation with respect to reliability is put to an experimental test. The empirical results offer no support for the theoretical prediction...

Persistent link: https://www.econbiz.de/10008802646

Does trust influence consumer behaviour?

Dierks, Leef H. - In: German Journal of Agricultural Economics 56 (2007) 2

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the...

Persistent link: https://www.econbiz.de/10008802672

Die Analyse von Lebensmittelpräferenzen mit Hilfe von Discrete-Choice-Modellen am Beispiel ökologisch produzierter Wurstwaren

Enneking, Ulrich - In: German Journal of Agricultural Economics 52 (2003) 5

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint...

Persistent link: https://www.econbiz.de/10008802745

Procedure of Improvement of the Marketing Mechanism of Introduction of Innovation Developments

Tsapuk Olena Yu. - In: Business Inform (2014) 1, pp. 338-344

interpretation of the "marketing mechanism" notion, considers essence of the mechanism of implementation of innovation developments … in the context of interconnection with marketing and offers a new definition of the marketing mechanism of implementation … of innovation developments. It offers and justifies the procedure of improvement of the marketing mechanism of …

Persistent link: https://www.econbiz.de/10010855206