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Werbung als Investition
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Werbungsbetrieb
582
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183
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79
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38
Marktforschung
37
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28
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23
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16
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15
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15
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13
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12
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Bhattacharyya, M. N.
2
Blattberg, Robert C.
2
Borden, Neil H.
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American Management Association
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Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
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Association of the Bar of the City of New York
1
Bristol-Myers
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Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
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1
European Society for Opinion and Marketing Research
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1
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1
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1
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1
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1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
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Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
582
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61
Zur Erklärung der Marketingaktivitäten von Firmen : e. Analyse im Rahmen d. Bonner Modells d. Firmenentwicklung
Bruse, Helmut
-
1982
Persistent link: https://www.econbiz.de/10000087366
Saved in:
62
Die Erfassung von Carryover-Effekten im Marketing : kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen
Langkamp, Peter
-
1984
Persistent link: https://www.econbiz.de/10000004550
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63
Die Bestimmung der Werbeaussage als ein absatzpolitsches Entscheidungsproblem
Oelker, Fritz Peter
-
1979
Persistent link: https://www.econbiz.de/10000007031
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64
On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel
-
1982
Persistent link: https://www.econbiz.de/10000014635
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65
Advertising and competition : theory, measurement, fact
Ferguson, James M.
-
1974
Persistent link: https://www.econbiz.de/10000024488
Saved in:
66
Kreativität und Organisationen in der Werbung : eine Analyse des Wesens von Kreativität und die Problematik der Erzeugung kreativer Leistungen im Unternehmen, dargestellt am Beispi...
Schmidt, Werner
-
1972
Persistent link: https://www.econbiz.de/10000033271
Saved in:
67
La détermination du budget de publicité de l'entreprise : etude qualitative
Joannis, Henri
-
1984
Persistent link: https://www.econbiz.de/10003157478
Saved in:
68
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
69
Werbe-Streuung, Werbe-Strategie
Molkenthin, Jürgen
- In:
Journal für Marktforschung
32
(
1970
),
pp. 19-43
Persistent link: https://www.econbiz.de/10002505520
Saved in:
70
Optimal price and advertising policy for new products
Schmalen, Helmut
- In:
Journal of business research : JBR
10
(
1982
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
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