Showing 91 - 95 of 95
Purpose – This study seeks to extend the resource‐based view to the context of customer relationship management. It is intended to develop a measurement model of customer relationship management (CRM) capabilities, and to explore the key antecedents and performance consequences of CRM...
Persistent link: https://www.econbiz.de/10014933218
Purpose This study aims to elucidate how different relationship investment efforts by a service firm affect its customers’ perceived relationship investment; to determine how perceived relationship investment influences various dimensions of relationship strength; and to explore the moderating...
Persistent link: https://www.econbiz.de/10014905991
Purpose – This study seeks to address three research questions: how technology capability impact business performance? Does the linkage between technology capability and business performance depend on specific contexts? Why do some high‐tech firms of strong technological capability fail?...
Persistent link: https://www.econbiz.de/10014908098
Purpose – This paper reviews literature of corporate entrepreneurship (CE) and explores the relationship between CE and market performance in China by taking a disaggregated approach after developing a reliable and valid scale of CE. Design/methodology/approach – The empirical paper is based...
Persistent link: https://www.econbiz.de/10014908125
In today’s turbulent environments, competition has gone far beyond the traditional product‐based competition and taken on an increasingly new look, with its nature and rules changing fundamentally. Accordingly, firms are competing with one another at multiple levels at the same time and as a...
Persistent link: https://www.econbiz.de/10014742788