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Marketing in China
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China
25
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Innovation
12
Relationship marketing
12
Lieferantenmanagement
10
Supplier relationship management
10
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7
Wissenstransfer
7
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6
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5
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English
85
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Wang, Yonggui
95
Ma, Shuang
14
Han, Myat Su
9
Li, Dahui
9
Hampson, Daniel Peter
7
Hampson, Daniel P.
5
Shi, Guicheng
5
Feng, Hui
4
Li, Xia
4
Lo, Hing‐Po
4
Wang, Na
4
Gu, Huimin
3
Hua, Ying
3
Jia, He (Michael)
3
Kandampully, Jay
3
Lo, Hing-Po
3
Ma, Shuang (Sara)
3
Song, Lianke
3
Wei, Jiangru
3
Wu, Jianfeng
3
Yang, Zhilin
3
Zhang, Xiao
3
Zhang, Yuli
3
Bu, Huimei
2
Chan, S Fiona
2
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2
Ge, Lin
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Jia, He Michael
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Li, Sichao
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Li-Hua, Richard
2
Ma, Jun
2
Ping, Yuan
2
Tian, Qinghong
2
Xiang, Diandian
2
Yang, Liu
2
Yang, Yongheng
2
Yao, Shanji
2
Zhang, Leinan
2
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Journal of business research : JBR
7
Journal of Chinese entrepreneurship
4
SAGE library in marketing
4
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of electronic commerce research : JECR
3
Psychology & marketing
3
Chinese management studies : CMS
2
International Journal of Contemporary Hospitality Management
2
Journal of Business & Industrial Marketing
2
Journal of Knowledge Management
2
Journal of Technology Management in China
2
Journal of knowledge management
2
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2
Management decision : MD
2
Managing service quality : MSQ ; an international journal
2
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2
Chinese Management Studies
1
Competitiveness Review: An International Business Journal
1
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1
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1
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1
Foresight
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Consumer Studies
1
International Journal of Production Economics
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of managing projects in business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of operations & production management
1
International journal of production economics
1
International journal of services technology and management
1
International marketing : emerging markets
1
International marketing review
1
Journal of Chinese Management
1
Journal of Hospitality and Tourism Technology
1
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ECONIS (ZBW)
57
Other ZBW resources
22
OLC EcoSci
14
EconStor
1
RePEc
1
USB Cologne (EcoSocSci)
1
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31
Governing local supplier opportunism in China : moderating role of institutional forces
Wang, Mengyang
;
Zhang, Qiyuan
;
Wang, Yonggui
;
Sheng, Shibin
- In:
Journal of operations management
46
(
2016
),
pp. 84-94
Persistent link: https://www.econbiz.de/10011596726
Saved in:
32
Managing relationships with power advantage buyers : the role of supplier initiated bonding tactics in long-term buyer-supplier collaborations
Wang, Yonggui
;
Wang, Na
;
Jiang, Ling
;
Cui, Victor
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5587-5596
Persistent link: https://www.econbiz.de/10011597399
Saved in:
33
Reverse transfer of innovation and subsidiary power : a moderated mediation model
Wang, Na
;
Hua, Ying
;
Wu, Guoying
;
Zhao, Chunxia
;
Wang, …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 328-337
Persistent link: https://www.econbiz.de/10012104257
Saved in:
34
Alliance formation in the midst of market and network : insights from resource dependence and network perspectives
Xia, Jun
;
Wang, Yonggui
;
Lin, Ya
;
Yang, Haibin
;
Li, Sali
- In:
Journal of management : JOM
44
(
2018
)
5
,
pp. 1899-1925
Persistent link: https://www.econbiz.de/10011964020
Saved in:
35
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
36
How do managerial ties leverage innovation ambidexterity for firm growth?
Zhang, Leinan
;
Wang, Yonggui
;
Wei, Zelong
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
4
,
pp. 902-914
Persistent link: https://www.econbiz.de/10012210626
Saved in:
37
Meeting the challenges and taking the opportunities in a digital age by balancing competitive and collaborative forces drom various perspectives : guest editorial preface
Wang, Yonggui
;
Fan, Xiaojun
- In:
International journal of information systems in the …
12
(
2020
)
1
,
pp. vi-viii
Persistent link: https://www.econbiz.de/10012182650
Saved in:
38
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
39
Symposium: innovation, entrepreneurship, and economic development in the context of China's institutional change
Chen, Jin
(
ed.
);
Wang, Yonggui
(
ed.
);
Wu, Xiaobo
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012211818
Saved in:
40
Untangling the safeguarding and coordinating functions of contracts : direct and contingent value in China
Zhang, Qiyuan
;
Zhou, Kevin Zheng
;
Wang, Yonggui
;
Wei, …
- In:
Journal of business research : JBR
78
(
2017
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011736282
Saved in:
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