By integrating theories and findings from prior user innovation literature, the authors examine how to improve a customer's co-creation and personalization performance of virtual products by means of harnessing the complementary effects of user characteristics (leading edge status, customer...

Purpose: Global brands are attracted to emerging markets because of increasing wealth among their middle classes. However, amid increasing levels of consumer financial stress in many emerging markets, evidence points towards increased preferences for domestic products. The purpose of this paper...

This study takes a contingent perspective regarding the relationships among a firm's technological search depth, the characteristics of its knowledge, and its product innovation performance. While a firm's search patterns directly influence innovative output, their effectiveness is moderated by...

Purpose: This study aims to examine the positive and negative consequences of relationship closeness between salespersons and their business customers in a B2B sales context: sales performance and salesperson passive opportunism. Design/methodology/approach: Drawing on the social exchange...