Purpose: The purpose of this paper is to expand existing research on fulfillment systems for multi-channel retailers by combining analysis of customer expectation (CE) with economic performance (EP) aspects. Design/methodology/approach: This exploratory study is based on a literature review of...

The German Mittelstand, which has nurtured many debates – and fantasies – in France regarding the two countries' relative competitiveness, is often invoked as a quasi-mystical indicator capable of explaining almost all by itself the diverging trade performance of the Eurozone's two largest...

Increasingly, store-based retailers are opening an additional online sales channel and becoming multi-channel retailers. The integration of these different channels raises the question how to redefine the strategic marketing elements and the operations, as the two channels have different...